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Automotive

Mercedes-Benz debuts first Concours de Zoom with Jay Leno, Martha Stewart and ilk

May 8, 2020

The Mercedes-Benz Concours de Zoom was a unique twist on a bricks-and-mortar concept that took advantage of the COVID-19 lockdowns and turned it to the automaker's advantage. Image courtesy of Mercedes-Benz USA The Mercedes-Benz Concours de Zoom was a unique twist on a bricks-and-mortar concept that took advantage of the COVID-19 lockdowns and turned it to the automaker's advantage. Image courtesy of Mercedes-Benz USA

 

By Luxury Daily News Service

German automaker Mercedes-Benz USA hosted its first Mercedes-Benz Concours via Zoom video conferencing with celebrities participating as the U.S. lockdowns restrict regular activity for a large chunk of the population.

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  1. Kering rocked by 11pc sales dip in Q1
  2. Christofle opens pop-up showroom in West Hollywood
  3. Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
  4. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  5. Chanel improves digital brand experience with mobile site
  6. Ginori 1735 applies pastel twists to tableware staples
  7. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  10. Silversea to launch postgrad program with Les Roches
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