NEW YORK – A Mercedes-Benz executive at the Mapping Mobile @ NYU Stern conference last week outlined the company’s decision to go the responsive Web route earlier this year with a personalized experience at the core.
During the “Inspiring Connectivity through Mobile Platforms” session, speakers from Mercedes, Time Inc., The NPD Group and McGill University spoke about different ways that marketers are being forced to think with multiple screens in mind nowadays. The Mercedes executive positioned responsive design as a way to serve up customized content, although other marketers insist responsive does not go far enough in enabling customized mobile experiences.
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","iv":"3db5aaca2c1f54a27c5aab5fb847aeee","s":"7fbb995d2e1156de"}