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Ritz-Carlton brings augmented reality to Arabic magazine Sayidaty

November 19, 2013

 

By Joe McCarthy

The Ritz-Carlton is animating its print advertisements with augmented reality in the female Pan Arab magazine Sayidaty, which marks the first campaign of its kind for the brand in the Middle East.

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  1. Heritage brands follow online retailers in pop-up inventiveness
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  4. Sotheby’s new prize to back trailblazing museum exhibits
  5. Software and technology - Luxury Memo special report
  6. Aston Martin looks to beauty to capture the female segment
  7. Four Seasons, Rosewood turn to VR to increase bookings
  8. Rent the Runway touts alternatives to ownership in multichannel effort
  9. Neiman Marcus flaunts fantasy gifts, consumer content in Christmas Book
  10. Chat can let brands solve customers' problems organically and pain-free
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