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Dec. 31, 2025
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Automotive

Mercedes-Benz locks in with WTA as exclusive automobile partner

December 11, 2025

Mercedes-Benz will serve as premier partner and exclusive automobile partner at WTA 1000, 500 and 250 tournaments globally, maintaining a unique experiential presence at circuit matches from 2026. Image credit: Mercedes-Benz Mercedes-Benz will serve as premier partner and exclusive automobile partner at WTA 1000, 500 and 250 tournaments globally, maintaining a unique experiential presence at circuit matches from 2026. Image credit: Mercedes-Benz

 

By Amirah Keaton for Luxury Daily News Service

German automaker Mercedes-Benz is placing its bets on women's professional sports.

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  1. Mercedes-Benz design chief Gorden Wagener to depart
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  3. Aston Martin, Epic Games take Valhalla for test drive
  4. Australia’s first Chloé store lands in central Sydney
  5. Beyond the screen: The rise of the experience economy
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Coty turns to P&G veteran Markus Strobel for interim leadership
  8. Bulgari uplifts symbolic pieces, people in Eternally Iconic
  9. Happy New Year!
  10. Omega cuts ribbon at corporate flagship in Swiss Alps
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