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Oct. 16, 2019
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Automotive

Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers

April 23, 2019

Bettina Fetzer Mercedes Benz Bettina Fetzer was named the global head of marketing at Mercedes-Benz in 2018. Image credit: Mercedes-Benz

 

By Sarah Ramirez

While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.

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  1. Dior asks award-winning actress to spread joy in fragrance launch
  2. Saks turns flagship into Frozen 2 celebration for the holidays
  3. Top 5 brand moments from last week
  4. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  5. Day's wrap: Saks, Moët & Chandon, La Mer, Omega and Bloomingdale's
  6. La Mer takes consumers to the sea in Shanghai
  7. Luxury Collection to make Saudi Arabian debut in 2020
  8. Michael Kors opens new store via email, social video invite
  9. Stella McCartney advertises action in eco-conscious campaign
  10. Ulysse Nardin helps vets hit the waves
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