Luxury Daily
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May 27, 2020
  1. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  2. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  3. Employee experience should be at center of reopening plans
  4. Will luxury brands still sponsor sports events this year after the coronavirus pandemic?
  5. PETA urges Prada to drop accessories made with skins of wild animals
  6. Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
  7. Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  8. Hermès: What happens when Kelly came to town?
  9. 4 trends in luxury accelerated by the pandemic
  10. 10 steps for brands to journey from privileged access to advanced personalization
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Automotive

Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers

April 23, 2019

Bettina Fetzer Mercedes Benz Bettina Fetzer was named the global head of marketing at Mercedes-Benz in 2018. Image credit: Mercedes-Benz

 

By Sarah Ramirez

While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.

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  1. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  2. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  3. Employee experience should be at center of reopening plans
  4. Will luxury brands still sponsor sports events this year after the coronavirus pandemic?
  5. PETA urges Prada to drop accessories made with skins of wild animals
  6. Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
  7. Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  8. Hermès: What happens when Kelly came to town?
  9. 4 trends in luxury accelerated by the pandemic
  10. 10 steps for brands to journey from privileged access to advanced personalization
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Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
10 steps for brands to journey from privileged access to advanced personalization