Luxury Daily
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July 23, 2019
  1. Luxury labels take pop-ups on summer vacation
  2. Hugo Boss challenges men to rethink suits
  3. How does customer experience work in a mobile age?
  4. How Prada is transforming itself for the Digital Age
  5. Day's wrap: Moncler, Ralph Lauren, Gucci, Omega and DFS
  6. Gucci highlights Ace sneaker in ASMR art
  7. Day's wrap: Hermès, Rolex, Porsche, Cunard, Ulysse Nardin and Le Bon Marché
  8. Ralph Lauren's president of global brands steps down
  9. Women investors less financially prepared: report
  10. Mercedes sets ecommerce, mobility goals
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Automotive

Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers

April 23, 2019

Bettina Fetzer Mercedes Benz Bettina Fetzer was named the global head of marketing at Mercedes-Benz in 2018. Image credit: Mercedes-Benz

 

By Sarah Ramirez

While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.

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  1. Luxury labels take pop-ups on summer vacation
  2. Hugo Boss challenges men to rethink suits
  3. How does customer experience work in a mobile age?
  4. How Prada is transforming itself for the Digital Age
  5. Day's wrap: Moncler, Ralph Lauren, Gucci, Omega and DFS
  6. Gucci highlights Ace sneaker in ASMR art
  7. Day's wrap: Hermès, Rolex, Porsche, Cunard, Ulysse Nardin and Le Bon Marché
  8. Ralph Lauren's president of global brands steps down
  9. Women investors less financially prepared: report
  10. Mercedes sets ecommerce, mobility goals
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