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Mercedes-Benz sponsors new Motor Trend app

February 4, 2010

 

By Dan Butcher

mapp1Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.

When users launch the Motor Trend application, as it is loading, a full-page interstitial ad appears featuring the Mercedes-Benz E-Class. When users tap the ad, an embedded page within the application opens, letting them access a photo gallery of Mercedes-Benz E-Class vehicles.

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