Mobile
March 22, 2011
By Elizabeth Zelesny
Mercedes-Benz is taking its marketing strategy to new heights with a storybook iPad application.
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","iv":"f1427a3d9b473c30d76e1002e8a8f9c0","s":"a72fa1048e9c19d6"}
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