Mobile
March 22, 2011
By Elizabeth Zelesny
Mercedes-Benz is taking its marketing strategy to new heights with a storybook iPad application.
{"ct":"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","iv":"4d8dd249440002aefb78c10ec4475099","s":"2a78f45fdb4d386e"}
Share your thoughts. Click here