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Sep. 30, 2020
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News briefs

Mercedes, BMW, online shopping and luxury cruises – News briefs

September 27, 2011

Mercedes C-Class Coupe

 

By Staff reports

Today in luxury marketing:

Mercedes adds Coupe to U.S. C-Class line in bid to top BMW

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  1. Luxury brands can be at the forefront of digital storytelling to reach consumers
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  4. Anthony Cenname, ex-WSJ. magazine, takes on ambitious role as global revenue chief at expanding L’Officiel
  5. Day's wrap: L'Officiel, Nordstrom, Tiffany and LVMH
  6. Luxury watchmakers find success with long-awaited turn to digital
  7. Entering a new era of luxury marketing
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  9. How should a true CRM program work?
  10. L'Officiel, Nordstrom, Tiffany and LVMH
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