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Out-of-home

Packaging continues branded experience after consumers leave store

September 27, 2011

Net-A-Porter's shopping bags

 

By Kayla Hutzler

 

Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.

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  1. Luxury cruising – Luxury Memo special report
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  3. Travel advisors are hottest new thing that never went away
  4. Register now: Women in Luxury conference New York May 9
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Galeries Lafayette creates in-store trip planner to ease shopping
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