Out-of-home
September 27, 2011
By Kayla Hutzler
Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.
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","iv":"5959cd66289472ef6a8109a2f76b3b8f","s":"42f1b3be32b0d13b"}
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