Today in luxury marketing:
Mercedes and BMW test car sharing
BMW and Mercedes-Benz are testing car-sharing in Germany and the U.S. BMW on Demand will provide drivers with its Series 1 in Europe, while Mercedes has a similar program in both Austin, Texas and Ulm, Germany with its smartcars, according to Luxist.
{"ct":"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","iv":"c0554ac5d92530e209117475f711a576","s":"f3238d828fe57294"}