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Automotive

Mercedes encourages consumers to “grow up” with its brand

March 8, 2017

Mercedes A-Class ad featured in "Grow up. Spend time with family." Mercedes A-Class ad featured in "Grow up. Spend time with family."

 

By Brielle Jaekel

German automaker Mercedes-Benz is putting a new spin on cliché advice with its “Grow Up” campaign that features five of its vehicles in five different narratives.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. Audemars Piguet brings AP House concept to Miami Beach
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Natural Diamond Council introduces World Diamond Day