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Mercedes exec: Flexible digital approach arises from dealers and educated consumers

September 25, 2013

 

By Joe McCarthy

NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive conference 2013 said that collaborations with independent dealers and the intensive approach that consumers take when considering a vehicle mandates a more diffuse approach to digital efforts.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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