Internet
October 17, 2012
By Tricia Carr
NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.
{"ct":"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","iv":"d137ba20cf254abe85ec7ad7a61edafe","s":"107f90c3e1c7bcfe"}
Share your thoughts. Click here