Luxury Daily
The authority in luxury news.
March 1, 2026
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Christian Louboutin delivers striking summer 2026 campaign
  7. Building brands with charisma
  8. Latest hospitality environmental efforts target toiletries
  9. Jumeirah scripts hospitality story in ‘Our Flame’
  10. Bon Appétit delivers inaugural Art & Design issue
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Mercedes, Land Rover use updates from New York Auto Show for added interaction

April 4, 2012

 

By Tricia Carr

Mercedes-Benz SL 65 AMG Black Series
Automakers are giving consumers brand-specific updates via live-streaming and news updates using social media outlets during the New York International Auto Show, a move that could help brands stand out in a competitive digital atmosphere.

Mercedes-Benz and Land Rover are promising to live-stream from the Jacob K. Javits Center in New York to keep their audiences up-to-date on auto show events, while Lexus and BMW are sharing updates with less frequency. These digital interactions with consumers could benefit luxury automakers by creating a conversation about new models and brand activities across all social media platforms.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Christian Louboutin delivers striking summer 2026 campaign
  7. Building brands with charisma
  8. Latest hospitality environmental efforts target toiletries
  9. Jumeirah scripts hospitality story in ‘Our Flame’
  10. Bon Appétit delivers inaugural Art & Design issue
VIDEOS
More Videos

MORE IN Internet
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery



RECENT ARTICLES
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030

Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Rolex Awards welcomes 50th laureate class