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Internet

Mercedes, Land Rover use updates from New York Auto Show for added interaction

April 4, 2012

 

By Tricia Carr

Mercedes-Benz SL 65 AMG Black Series
Automakers are giving consumers brand-specific updates via live-streaming and news updates using social media outlets during the New York International Auto Show, a move that could help brands stand out in a competitive digital atmosphere.

Mercedes-Benz and Land Rover are promising to live-stream from the Jacob K. Javits Center in New York to keep their audiences up-to-date on auto show events, while Lexus and BMW are sharing updates with less frequency. These digital interactions with consumers could benefit luxury automakers by creating a conversation about new models and brand activities across all social media platforms.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Luxury Women to Watch 2017
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Burberry bans exotic skins
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Gucci is 2019 Luxury Marketer of the Year
  10. For high-end fashion brands, wellness is the ultimate luxury
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