Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Mercedes’ Super Bowl strategy mirrors blockbuster releases

January 25, 2017

Mercedes Super Bowl spot Mercedes tweets out photo with the caption "Bar fight? See why."

 

German automaker Mercedes-Benz is getting a head start on Super Bowl LI promotion and getting consumers excited for the premiere by teasing its television spot on social media.

To read the entire article, please subscribe or