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Mercedes tries social video with GL car chase

July 6, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is pushing the driving dynamics and comfort level of its new GL vehicle in a social video that depicts a spontaneous car chase, but its commercial-like qualities and length could deter viewers.

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  1. Piaget scales Place Vendôme flagship
  2. Diane von Furstenberg named Icon in The Time 100
  3. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  4. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. SMS text messaging, world's most successful communications channel, turns 25
  7. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  8. Gucci pays homage to Tom Ford era with museum space
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
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