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Mercedes tries social video with GL car chase

July 6, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is pushing the driving dynamics and comfort level of its new GL vehicle in a social video that depicts a spontaneous car chase, but its commercial-like qualities and length could deter viewers.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  3. Pomellato celebrates trailblazing women at Beverly Hills event
  4. Tom Ford creates kids' collection
  5. Gucci studies connection in spring/summer 2025 campaign
  6. McLaren adds to pint-sized Ride-On collection
  7. Saks Global closing most Fifth Avenue Club suite locations
  8. Nobu to enter Maldives with hotel, restaurant, residences
  9. Givenchy aims for product longevity with anniversary lipstick case
  10. WatchBox expands into Switzerland with headquarters
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