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Mercedes tries social video with GL car chase

July 6, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is pushing the driving dynamics and comfort level of its new GL vehicle in a social video that depicts a spontaneous car chase, but its commercial-like qualities and length could deter viewers.

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  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  8. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  9. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  10. Diptyque partners with music platform ColorsxStudios
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