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Mercedes tries social video with GL car chase

July 6, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is pushing the driving dynamics and comfort level of its new GL vehicle in a social video that depicts a spontaneous car chase, but its commercial-like qualities and length could deter viewers.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Kering loops France’s Ardian into Fifth Avenue investment
  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. Dior builds five-story statement flagship in Beijing
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