Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":"de4c839e2cb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