Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":"a5b4df473c5a334738b9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