Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":"9e01010a172f9a64537358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