Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
{"ct":"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","iv":"a8ebf0c1fb3063518d7ebb9231a28d61","s":"e970166cb852064f"}
Share your thoughts. Click here