October 26, 2012
Michael Kors is the U.S. label with the most digital appeal worldwide and is being praised for its ability to stay top of mind among consumers in the BRIC markets in a new report from Digital Luxury Group.
Michael Kors took the No. 1 spot on The World Luxury Index: American Fashion, followed by marketers such as Marc Jacobs, Ralph Lauren, Diane von Furstenberg and Tom Ford that rounded out the top 10. The report also uncovered that handbags continue to be a driver in Internet searches for luxury brands.