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Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts

October 29, 2012

 

Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.

Brands are pushing iPhone 5 accessories via email and social media likely to tap the buzz surrounding the smartphone’s release. Though these small-ticket items are not huge revenue-drivers, it seems to be worthwhile for luxury marketers to cash in on the buzz that Apple creates for its product releases and reel in consumers during the pre-holiday shopping period.

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