• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts

October 29, 2012

 

Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.

To read the entire article, please subscribe or sign in