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Internet

Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts

October 29, 2012

 

By Tricia Carr

Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.

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  1. Will fashion models, photographers and influencers become obsolete due to AI?
  2. Mercedes-Benz casts Bradley Cooper in global electric G-Class campaign
  3. Kering to host new exhibitions for European Heritage Days
  4. Mugler to release ‘Inside the Dream’ documentary this month
  5. Hästens launches ‘Sleep to Perform’ in support of emerging talents
  6. The Ritz-Carlton makes five-star debut in Morocco
  7. Saks, Vote.org inspire action on National Voter Registration Day
  8. 'Shōgun' actress Anna Sawai joins Cartier as ambassador
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Selfridges opens largest-ever Christmas Shop
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