World’s leading luxury business publication
Sep. 20, 2017
  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Luxury Women to Watch 2018
  3. Tag Heuer reminisces on 150-year history in global exhibition
  4. Tom Ford names lipsticks after inspirational women in designer’s life
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. Hinckley takes EV trend to the sea in first electric yacht
  7. AR tools glean self-reliant beauty, skincare consultations
  8. Join our 2nd annual State of Luxury survey, receive exec summary
  9. China set to become latest market to ban fossil fuel-powered vehicles
  10. Four Seasons to enter London’s private residence arena
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts

October 29, 2012

 

By Tricia Carr

Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Luxury Women to Watch 2018
  3. Tag Heuer reminisces on 150-year history in global exhibition
  4. Tom Ford names lipsticks after inspirational women in designer’s life
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. Hinckley takes EV trend to the sea in first electric yacht
  7. AR tools glean self-reliant beauty, skincare consultations
  8. Join our 2nd annual State of Luxury survey, receive exec summary
  9. China set to become latest market to ban fossil fuel-powered vehicles
  10. Four Seasons to enter London’s private residence arena
VIDEOS
More Videos

MORE IN Internet
Thomas Pink answers most-popular query on Google
Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
Rosewood taps Zac Posen as Dallas curator
Canali recruits customers for special mission
Perigold brings design showroom online as luxury ecommerce expands
Hermès automates the store associate



RECENT ARTICLES
Day’s wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
One-off Gucci dress centerpiece of Björk’s The Gate
Dom Pérignon uses prisms, light to drink the stars

Kering Group sets business standard for CSR, says Dow Jones
Subscribe now: $12 for 12 weeks
Dacor brings high-fashion aesthetic to home appliance marketing