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Internet

Bloomingdale’s revamps video content to grab consumer attention

October 29, 2012

 

By Erin Shea

Department store chain Bloomingdale’s is working with online video distributor Touchstorm to make long-form, branded videos Web-friendly and engaging for shoppers.

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  1. Selfridges beats the holiday competition via October opening
  2. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  3. Stella McCartney highlights fashions in Piccadilly Circus billboard
  4. Patronage of the arts - Luxury Memo special report
  5. September Swiss watch exports point to continued recovery
  6. Four Seasons, Rosewood turn to VR to increase bookings
  7. Luxury needs to look to heritage, authenticity to cut through noise
  8. Chat can let brands solve customers' problems organically and pain-free
  9. Burberry gives leather remnants second life with Elvis & Kresse
  10. Vogue, Vice develop content partnership to attract advertisers
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