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Fragrance and personal care

Michael Kors offers behind-the-scenes look at Sexy Ruby fragrance

August 2, 2017

Michael Kors' latest campaign and fragrance hinge on simplicity and elegance. Image credit: Michael Kors

 

By Danny Parisi

U.S. fashion label Michael Kors is celebrating the launch of its latest women's fragrance with three short films to showcase the perfume and provide viewers with behind-the-scenes looks from different points of view.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. Saks prelaunches seasonal styles from Prada
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  9. 2019 luxury spend expected to grow highest in UK
  10. Partnership with Vinitaly brings oenology to Orient Express
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