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Dec. 18, 2025
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Apparel and accessories

Michael Kors opens permanent online WeChat boutique

August 3, 2018

Michael Kors will retain complete creative control over the look and feel of the online store. Image credit: Michael Kors

 

By Danny Parisi

Fashion label Michael Kors is making a major move to court more Chinese consumers by launching its first full store on popular Chinese social media application WeChat.

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