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Apparel and accessories

Michael Kors opens permanent online WeChat boutique

August 3, 2018

Michael Kors will retain complete creative control over the look and feel of the online store. Image credit: Michael Kors

 

By Danny Parisi

Fashion label Michael Kors is making a major move to court more Chinese consumers by launching its first full store on popular Chinese social media application WeChat.

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  1. Luxury branded jewelry has sparkling outlook amid diamond recession
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Dior goes for gold with flashy J'adore campaign
  4. Half of consumers consider buying secondhand trendier than buying new
  5. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  6. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
  7. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  8. Bleu de Chanel dives deep with new campaign
  9. 40% off Luxury Daily – holiday offer just for you!
  10. 5 key takeaways on successful ecommerce strategies in China
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Luxury branded jewelry has sparkling outlook amid diamond recession
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Half of consumers consider buying secondhand trendier than buying new