Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"61b1d4382167d3cbe2c0af0c3ea51f90","s":"d91ec5b8de0f3478"}
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