Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"87a0b6a69637b80afbcb3506e0c50aa2","s":"79971e7ae95c2885"}
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