Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"acd51123819ead332772cd50b204c69c","s":"40f16dba14481c65"}
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