Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"92b774b6bccc12f77eb9ab18ec6a7357","s":"c3516c0dff80e2cb"}
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