Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"bc75f06bd615a8daf95cdfc12c87e30f","s":"2338ae3bfa7eb3c2"}
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