Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"d0df6592777ce53ee96142eeaa042192","s":"0a09be32be139079"}
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