Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"64747a0094d2058ca9b52086b84242d1","s":"b3cf2ca4e3d8da20"}
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