Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"15f2bdab9d70542ba9702c54e407160e","s":"d710f24970ac8be9"}
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