Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
{"ct":"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","iv":"0f921c49f37e7abbdbaa51abb7f100e8","s":"7eaa322638a0e570"}
Share your thoughts. Click here