Marketing
March 15, 2019
Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan
By Brielle Jaekel
Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.
{"ct":"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","iv":"7b28bb62ff69671f227578fd01ced317","s":"e6f5e99b80b6a9fe"}
Share your thoughts. Click here