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Dec. 11, 2019
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Marketing

Micro-influencers care more about results of campaigns: report

March 15, 2019

Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan

 

By Brielle Jaekel

Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.

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  1. What luxury brands can learn from Singles’ Day about reaching Chinese consumers
  2. Mark Cross continues comeback with retail, resale launches
  3. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  4. Mytheresa eyes post-streetwear fashion market for menswear ecommerce debut
  5. For luxury watch brands, balancing ecommerce with retail can prove a challenge
  6. Day's wrap: Valentino, Mytheresa, Safilo, Bentley and Condé Nast
  7. Bleu de Chanel dives deep with new campaign
  8. Safilo to cut 700 jobs, turn consumer-facing and digital as loss of $220M LVMH business stings
  9. Chinese travelers want personalized service, embracing experiential: report
  10. 2019 Chinese Outbound Travel Report: Key takeaways
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