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March 22, 2019
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Marketing

Micro-influencers care more about results of campaigns: report

March 15, 2019

Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan

 

By Brielle Jaekel

Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Day's wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Research online, purchase offline trend is defining luxury sales: report
  5. “Crazy Rich Asians” inspires $30K Singapore journey
  6. Rosewood Hong Kong opens its doors with focus on personal service
  7. Versace exhibits latest home furnishings line in immersive launch
  8. Rosewood sets the scene for Hong Kong opening
  9. Register now: Women in Luxury conference New York May 9
  10. Millennial, Asian outreach boosts value of Italian luxury brands
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