Marketing
March 15, 2019
Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan
By Brielle Jaekel
Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.
{"ct":"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","iv":"49cd555f15beb81c02b6765a280fa029","s":"97974c6c7516d096"}
Share your thoughts. Click here