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May 25, 2019
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Marketing

Micro-influencers care more about results of campaigns: report

March 15, 2019

Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan

 

By Brielle Jaekel

Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.

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  1. Burberry brings Monogram collection to Saks with takeover
  2. Strong storytelling key for digital, physical spaces
  3. Giambattista Valli brings couture perspective to more consumers with H&M
  4. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  5. Contextual content strategy: Lexus’ approach to personalization
  6. Giorgio Armani asks brand loyalists to share legacy
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  9. Millennials push impulse shopping, flexing brands
  10. Printemps appeals to Chinese tourists with WeChat Pay promotion
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