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Sep. 22, 2019
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Marketing

Micro-influencers care more about results of campaigns: report

March 15, 2019

Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan

 

By Brielle Jaekel

Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.

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  1. Rolls-Royce hosts art auction on production line
  2. WatchBox looks for growth in editorial integration
  3. Rimowa stages first historical retrospective at Sotheby’s
  4. Dior asks award-winning actress to spread joy in fragrance launch
  5. The China Report: Innovation in Luxury
  6. Duty-free spending to grow 51pc in 5 years: report
  7. Fendi lets consumers take a bite out of its logo
  8. Financially-confident consumers to spend on travel, auto in 2013: report
  9. Chanel, Hermès rank as top brands worth premium pricing: survey
  10. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
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