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July 16, 2019
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Marketing

Micro-influencers care more about results of campaigns: report

March 15, 2019

Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan

 

By Brielle Jaekel

Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.

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  1. Sponsored influencer posts see greater engagement than organic content
  2. Inspirato simplifies vacation booking with travel subscription
  3. Customer experience will define your brand's future
  4. Gucci draws inspiration from fashion craftsmanship for fall campaign
  5. Shiseido gets into beauty subscription game with IoT skincare
  6. What impact will a Trump presidency have on the luxury market?
  7. Top 10 home furnishings headlines of H1
  8. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  9. Day’s wrap: Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant
  10. Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant - Live news
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