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Jan. 21, 2022
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Retail

Why retailers should cater to millennial moms this holiday season

September 17, 2021

Resonate has identified the ultimate Black Friday and Cyber Monday shopper as the on-the-go millennial mom. Image credit: MomentFeed

 

By Katie Tamola

As luxury brands and retailers prepare for another pandemic-era holiday season, they should familiarize themselves with the “ultimate” holiday shopper: the on-the-go millennial mom.

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  1. Nostalgia, sustainability remain top priorities for luxury: Walpole
  2. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  3. Day’s wrap: Yoox, Amazon, De Beers, VistaJet and Rebag
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Rebag launches first rewards, loyalty program
  6. Bleu de Chanel dives deep with new campaign
  7. Using technology, storytelling, experiences crucial in luxury success
  8. Buy now, pay later makes luxury accessible rather than aspirational
  9. VistaJet partners with golfer Jon Rahm
  10. Yoox, Amazon, De Beers, VistaJet and Rebag
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