Retail
July 17, 2018
Luxury brands need to be aware of millennials' values. Image credit: Talkwalker
By Sarah Ramirez
Millennials expect brands to be more value-conscious, though not necessarily in the way marketers have come to anticipate.
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","iv":"b5e3f4cb59ff8c91008caa6427a78dfb","s":"d1f62855330e9d5a"}
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