As the travel industry remains continuously affected by COVID-19 developments, hospitality brands are adapting to what will attract consumers in the short term.
With an uncertain future, it is crucial for brands to maintain a holistic approach to understanding travelers’ preferences and desires from trips, according to a new whitepaper from global market researcher Euromonitor. Brands should maintain a range of offerings, including staycations, while considering other aspects of travel consumers are prioritizing, including sustainability and domestic versus international trips.
{"ct":"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","iv":"cb1473353d22a4edc592860ea4de418e","s":"8830272c1b1acc2e"}