As the travel industry remains continuously affected by COVID-19 developments, hospitality brands are adapting to what will attract consumers in the short term.
With an uncertain future, it is crucial for brands to maintain a holistic approach to understanding travelers’ preferences and desires from trips, according to a new whitepaper from global market researcher Euromonitor. Brands should maintain a range of offerings, including staycations, while considering other aspects of travel consumers are prioritizing, including sustainability and domestic versus international trips.
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","iv":"77318dc15f3d51e1810f241543d1fc57","s":"ef76fb8759998afd"}