Retail
May 2, 2017
Millennials grew up in harsh economic times and it reflects in their feelings towards luxury
By Danny Parisi
Millennials are more skeptical of luxury than other generations, and their apathy toward the industry is something that every brand must be aware of going forward.
{"ct":"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","iv":"0e3879eac03c1f227ba6e82ea44bbcea","s":"a6382b3e45c4f720"}
Share your thoughts. Click here