Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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3B5p4VFrtfLiR2EH2KMjbl3EsIBzlG2PRi9o9pOHwGFo4xBu8Pkncj2ofPi0WC2eelKokNPpDhrRKSYx+oT7kpzquA6FvLL+4o429VcFTDrM7PJK1G3uXHFP5zwX3iSJXeEp8ki6isxmWZZ+FolDwAxcI5MPkuCNReVGzCkPZpYWG536EPefSHi2WoDiypYdSwpdE7sdKVGts6t1n3r2sV7Oxwo9hVsRkL2XIzbBnKnv8oqGI11YtzFD3a8pG2To3lW31uH\/BRSp+bdznynvE8HHigdi+n2gL2N0k89RxC41tduJ1F6b227p2i+1fGMfXbQIwYtHiqW1DtJvQhpUJRRhnZ1KAiEd7Ir2Y0bW6c55YYVhlHXvrBEqTyuOh00K92v5yhyNAFNZLpr6UFyquu\/CRjADYiN5JQ9Tw1tmTo+osjYdD7Zm9ZcprfTyysHSYOqDUsUWHy64VPOgmQHwks\/RXy1QcL85kbElkRsyqE11s3mUUlFBTsT1bVPJEryeIvg0QR4J0vbS7was8lSlVc+kl3CB+TgMlBs857tfiw3\/3DHKAez57OWVXsBSpqrmIXLUy+30qB1eEJ\/BYg7QumyKcVj+xCMCzMR4jWB3Wzobs8CPstfnBegimpJoeNrHNF+un4C4tYZ8r31Bt0pNroae8ZO7LzicjUDZ5An1k7g5DDCJL1irfpsysWXpTB457kffWLJNlzLhH3MQlkDoXp+JuxySfu65xmWywL2AzMorLqbCPxhNqF9UGe88kODqf7eNBp56NliVaRLXyR1Ani4N8239CsUp35ifVe0mupd\/kNaMhnt39aUdB\/GRlOLxZeryhakOJhNAcgPrnMKBbfiXkrDUY80JGGk0SRLtPC9PDReOcv9U09U8ybc8mfGgRy\/gkEqo4p+nfB2NZkdA9XtdS9SRSi8WIvyKxl4Itd3JpxHrapJXZQQSCF9vwFTqqYsAFYU\/Kew2c71GASktGZackE64NUxQg\/cYMjlMiPzy4TnZpm60gVt9vtZHaoEv4F7TNS0UWWapXtz2sgUmNcyGNpb27wB28WLoV9bKy+qJuLy4L4X0AoTOnfTJoK3EhQ6KmAOKBEaGRHZrujWhps2vFArGCLseUjK64t0sR7s6h\/F+bVFnqQXqiuXsrNpm6vvQNfw8DkODlBV+xymHMZNGAh+6rOe8WtDDFTd6vepHjbAzy0H+T3RV4iD4DIJumHkxerSrGuRAhC6xCUiFLOVSP3w9UrP+6m97ieZTP+K8G4Qm2D5A0dOwpc68oWQWec5qdKLmok8GPa8VHWiISZ7XkcvpOl\/meej4QmIbAek9WmaVDisIgY0sc1DQIPoWAXq2vyKr0r6xNrYrYyDXkgAWuhjfVXkGGOZIOeaj\/3w\/GhJKX0RrPHNP+u5kXZzF4+cYGHXNZ3y\/ejXHrtksDr8snIpZ+nVbYNO58tER8+YEFZI1jJ2pUiyYoVPuZPLylNj\/oFI4t248PIsEJUXy7\/MPFBVaogyAatvaJuDf0OlncVaWJCuthr\/rfkyCTFenOhlkKpiA2ZAN7Pgi1\/cAyCxa1V8JggmZnUVC0p2CDYXNlVR4WOpzLW9PjMO60QW3erPK7PhCcjZry6L93Wo9e6G2w4H9aI7qi0E19JahbB8ab\/ZcFtpCcYnG2MCHnKPy65X5MCuWJMoYPluFQQHZfML8BNti5gs9QTlNdwk5bxbdy8eXZQyZDj1kNevbRggXyJytTcPTa9xBYqHsvUAAXklZD6QPx2SRxQ2awf\/w8XFgCuZwPq7yb\/xPE88ZaTgicqn2XqCP1LRY7nzHHaQqJH39Hdg7Wad7YCYp2A7Udb0GN4jgkJzsXed2900hxH6hCZ1vNEd9\/6+ONSB\/8WQH8YwHiWZKnpgJorlL8kcUV4JC6zlVjv6TPRfS1x+x3joD9b2ki7lEjJ4vlAD\/R7kSSy8+qpkS8E9AhXeaz17iZcmYP95MEE02+ALmkL\/LUUiDfsNhErCxEsvzCUMYBjZv2FisikNkwTp1AfAdJDiZDRbkZqqK8H2jwrvpOJp2U4NQTStjK3TMnD7HU8BcpU90B5P3qC4Pd6kOejUFfy1c\/CFT2M4pPmzKXN9WuF9NTRYPB9B8gIbRhoyeAXEaohHIFiFwppwsCQWRbQ9ZhZXB7aeYR+32cirwpw7RTaKuY25V2P1O0yCkXLpdBlG2pySfYEG7OlVe4mAIkt+wJrbP7ySGx6anTee9s6Nz3pj973At6nGXsaFWa0Fi3zwjCqAGcq10+MqqFVqdGTTwu1j4XqOiGDh84kl8cH\/F\/i1pBGdWJ8mslflhBH8wPdVv5goeQyPWx+6sHkF9l3maIb\/NFMtKGSqNVxRSSUCYGYWEwlDV9BqFRo7GQ44Vxv+pLiH5b\/nCfGiDlXyA8Hi+Mlk9F8bvct33ENIqj\/JSLl3DQPbG\/J8DH6J\/\/KdlNSuCShNVMUBF+2hSBI8gZO0xmEPLDllBdJ31pR4\/AtT8pAxG0QZFh6b4cPW3ODmlB4gldB0IcueN3KzwR4DQ8QtKluECZ+JNKDtyhhDK4Y2Zkr6T\/4jfD+FW0DbtN+lLtGwMlhogET4xkcULgEALlFVFWnffUInNoLnLWWf2P2\/gJDxq0qUZSOEPCWdyNhyEi5jKGi4FyMHKVDoCUGAQNxOm6m0cLStL2rJYv2R4PiXlo3QlWXDl1a10ze283ocBydz7SnJuqB3QEaMocPDjF2KLcIHe08NjSZsdzSY4\/7YJSFsTEWXMCyiVO\/+NI3cRKqIG0MMuFxK0ZGkhXz0VPa2HdfOTwQz7zLmgUvYqRaRuhuMb1wrneCK2jVZ2\/0DNpsjgBZRM1fCB1VJYOnbI\/3zDGwjCN7\/TjA6TZTLJ8sP5YyzwWXWW1qOSgaYM3zlyC4zO+BUQO5TKmNGRY9MNrFpVk\/eY8Jsv2xZWgS3lR1vFpBlxbX\/6gKU4J5sceVU20YJsltppZUgMgOf15Pz7fFfRsfa\/4FQg+m8EActK9Phoqj6xmGNUSEc+OkjO81VSKfUV3PlPn4gQB0uw5cU+uYc9YF2PnwvjR5cUx4VkvPB9ez+irt0NbgxUjzgYn8pbnl\/2DiNQIOy7OnzTzoXIJAVmbe5CE7t9p4NaA1UbH1G\/wu3es0tIcxCeiaIzkO5ZHMS3YNy1ZUNc+tubQEMtT\/mMErTjy7QLzagWCNv8Z\/T5n+nCLvrKcm0KQBOza7J7IBIPTXWMc8\/CO0dDG\/V87R1KemBmMNvi5Jo9g3S1\/D4VxjAwtrUBLSL2adAZD\/ZRBCIQCvQ\/qyS8ACA2nBaH2EYaL1gjyY+J\/4DHNkCr78xnlQGNJizC00H6d\/Fq32SaPcbmmP+VnWYOHdtKgMmvX+edPAePJy3YzPxXgsu+L7a8b5nvp27yxCmu8BupjQOeKoLeWFhx0u43pWHKAEhhZce\/CJQPONYZWrHMRJ+hADLMcI49S4zjRuyEvEgGu\/rkZg2Y9OMDuRNvA\/xMSyjngySDdoIc6EbfFzEtsZXaVkJPm661fIbwG71xZal+wxJJe5umdqeZoAZkKaoBNAIQmu8P2UxFsmFHzN7F2m8lIzniijVRPjGJpA9pthYxytC4jlpUpm8u4Q9SIv\/BWY3vrQxUhAYEpM5SNHh9W7PKiQUiNJnisePSzMvU8fE54wARpP04cZpe2OKV1qgmZBevVhuzb1+u\/5CtkK4ATvDfm0BlYP\/Nk93j3r2PN+QmvpUJFySEjdjVMjtoDr4G04Hjd\/GvZwLKA9XGfQDGwB\/uD8WwHCrl4hGltbsYr3ivBu0E3d76iZPadW3+u6m44fDr7+bqcnTXGKR7qRO1pQn5wvy\/azTJZ5jPTNVgIsVWPc4\/DqFZ+j6pQaijlDrEJ80EieqW4kJbqgxu0RM8Pli8CzuHVTxKlshCs2rpVOOgxNiUNZreN0vWCGDDgKSfNbNbrkGenZmPm32kiwJg44RIYVrz39EBDMXVFNDYzn+C71vW4mUH4PDG3ZObUxxLxPRfLKpNhZ3+5SsvftO+4SOAonvt\/oyQyhDEDQJr0dcsSFuYQhepO2rkaSNVvpxqgZ+Rs\/ik0QpMHkDNALMtBTd+meJx7vkLmf8o+ejKAiwkVVCBJ5K6fWLcaZORzdelt0Z7JdN4AIhs5Vtu3exSnFBvb\/D6ePR4D+v8pcyA5vZP7367oPscsgW8RYWdFCB6KPxNqyhhjMB44bVumQJQe2dK4PGLCLclLQoLPt9PnObAs7xRqVuODUKbfChqL3OqRl5Sh7SOg5Er9wln2AyrZOHKMRItujkR2G30mVFaUmR0RJGSRw0\/cFC7fSXaJcaIOXCWTOHPLUp1IBI4sGnXaguFssmx0T781u6VP2m8eOLRwm1dXXD6Ik1LGQG8w6QUkUJZiQzYXE9wtx0B\/RdPhhNX5gAvLItP6dpHC5SabEIc9moY\/eXC0wN8AiPOQjZhwzSgmBVM\/KC9G8jaXynwN02Yfw77S9F0OSh3Cv8\/UagMIi1R1slYFb9dbKAelhzVH\/nGVbjc\/FiN6dYeub6icdEAESSbI3T3J4T\/Ujmy5htqNqIZ76SDwnnsEasskK1dAhxchboJJo5t2EeKxtnlqJp1+Ix4+93N3+g0O8\/2UPXyFUZOKTMTgAS7Dg4lGSWSOBHO5ezTMx5ITrlFtudd7qbZuXv5wyRR0cTzEBXp5ydyjo8Jbu+bU7r\/TFHG9hPDLlnCvyuMjlX17EzuRVkCmlW2WYwd1x45yHfmJwN\/oaiYpnnMRQAacsqQi20TeRJOiekla9sqBFPNmTlAAq9rwC\/o9+vKyEMNTwhNTSWhIyFd7U9H6QFkp174df5\/qLY\/oar07ZzR1yxgaTg7SE73NeJPjU\/dybM9iMphzV3uccxneGwXrFo8VZ+KH6iy6r2ft3k0pZ536w==","iv":"c73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