Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"16ea846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