Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"c6b2142df55f1f4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