Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"18e6d782c5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