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Retail

Millennials push impulse shopping, flexing brands

May 20, 2019

Millennials are driving retail insights. Image credit: Bloomingdale's

 

By Brielle Jaekel

Consumers have a long history of flaunting specific brands to showcase their status, but new research shows millennials are more interested in showing off sport clothing brands than luxury names.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. De Beers supports Desert Diamonds with bridal addition
  9. Subscribe now: $12 for 12 weeks
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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