Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"8ae9e0384dc233f3e535bc00db31a0ed","s":"24bed41ecb81e984"}
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