Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"785c4efe3066999c1ef9fce606077ac0","s":"af3ac033c157c039"}
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