Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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qnzkNEtbStSxnX+Ep8silWSz7lsGcgbBkqwjIQZRbwfymBVTciX2B+zeLMbiq2aAefBum6WAFkhivKncUlHZjUju5OAy5PuD8iNmRipA8FvqjyriQJEfIzxU2FKB1\/uueytpBBO8zHv3lXRFDkJ+BZELwB6eVY6Zf0VSRqveUF2T3rMjqzdzhu6uDpi9jTSxNrHROvs\/M81HDrX2HbBk9KxzG1HoVqpU2L1739zt2qpYIePwKUJxA51yfSmmv0EhOxYQCH\/jWZ5q2owBfVBOt6sxkJZqjPeiSgfKA8FYwNOJDZ0UbJNt9cbC5Jn\/yyRmEmPbSVIXJT0fH2swbro6vyjkZBput7lL2QcSsZT35xUIYTW8s1xe3xOPf11uksOmthmtLSG29Q4M\/hoSp9uN0U03ybipY1Oi2J8Qg8zzmxDRYme9raYRoMP7xLg1JHdZHIBEJJvDc5zq5wSNQ\/4L2lTRib8u11OCJXHE+W+JLLSSADLkTzyFkVY\/f5+MjKKUFzmKgIVoFVN\/weub0Es+oQzkpuTn1u0dygcDQvpMiFOCMfctDDj9wRbwx7O3snlZ+yim4++KecomYFWgHNnwGdoHEBuUzleHVBPPLMdsr2kpdgN+OrOblhTBdgCXOi3LywkP6\/OztNjmrqw3D7WazkhccKtzaYl8aFpX6ZxepKDkr1Te21NLD0MP9+8scy1yW1t7xwUwjdk3jIXdLDlkMF9xTXxSy2RHYDXT3nQ0y7HDGLhNmtmpl9vWdJujRTjzjXw1GQzJtUFEopys0B9iEh+PfQe\/CCHBdPgLeaFd3ORgHMHWB8TN\/kjhPS3oVMuKouFhjW6cFnxvrv0i7aPW7cfBSxz4H6fynVZDSRRmYu\/1LJSVzP1i5WpKntIpo6RPEus82+MVAhldS4Cn0+TkH6R1LdzDZLfSoFI+r9An4YTI2JBxhNaAZJrOuL8wriZiTYySdsvFuHX+hWxzb3DM\/jExtqJu5clkZhFLiPrxw9PPzYYapJfMimcBCyq9STinF92PvZqyrBtZpzJ+ZEDHbggHfNVpRn26pdQkKAAhUXdW7rC4cyhRBlQZgCq0yZap8P7W3Hsq5rRb\/otI8c5C62uOfVIlUxnclZCEeB8dD4wNrCwRQbO3aOWDLygShZ4iRYwdgVgKGQPMAjVmrQYZ0yNhi\/NH1h2pMYNilXPU\/m\/pJkZhMQytlZ7XUi3LS2nRP\/92zItMasI10\/Pqo8JlxCV+Q84R7pRUUsFQYo8b2SmPtPawXos8FBJe7maVQIC65d6YRiO6ggEIMyfZMtMHmSBI2gvaX\/tiwvOOdRAo8FdDXmlAIApf5gEW4LnbDNh5VRntELMkQq8uZOmTikU1NMHEJACbGwpZuyN1mwP12C\/xYJfLk82aXKkiRVj3ZJVff4MrLYB6auUxOYGUmzxEeOru5lQchGoyA\/0oTxQkZJApLcdsDiipjIBAMVHkx8Mbn\/FZIx\/ecQ5SRJVQwJh785lPLaXJ8Fazu3YMCV43ZnQt11s14RO3vx0GNTE8dvETapdp+e7qgq+iLSrc3Z9qNevAS0OQ5vtGic6HiHHBXQ8CPYvfc\/m9sXnquhvVdcyHWfJH\/By7LreqcgOXmUBDaRk5AV9Qqadp6+HF4FnvyXBf0B0NhXFSi7Jy06+CM1O\/VLYcEoL0xMifkj3GwhoeoEp2OOMKBLv+vb0+rr59koagHm\/qNyEb5\/\/isCO7BAZ0DoFB\/oxFJElARybxRnOOcq7CZwJYhG549o7gncJdBRc7OaFOQvZu3qAJ8VtO+MIVDstNfDQPaZhcIxAepFEJuO7joq+3fk2sD5g5GoqVdv8JRwQaJ7uRWwgpNZO3QCZCOH0\/9jf7UK3bIbL39tfIwh3jHHA+HHv4JYiVy9RnnGoGwUKpxHYsNJtqfsPjURcb8VxT5bS1RtVa1wI4Y2jp69vsIwZppDel2kqfePWH\/ZhQb+CjeEM5a1QDC369l1DVwxZ27In3OrWmDaLolqvEyxY6IeuF+YAYcSMGlMGMeED\/IymIZy5bAlPeQzRFcOVb2+bvG1W0ogdTEE8\/g0NZ343w6FuopnOrMQNcQeVmewGIDgmTpDxaD8+bk123LXZq0xTa1SAT\/iimMxYHiToQbeCrgyUbl3UGv+mNdN6xPGSxNrq4NVcGB3gwkHutKis1sgubqe3mawVls8xFHhxLyD\/cmo5JWBRBwP4gZHewzv+m+hHGvsgWq\/J3WwALXbxiDCWSACDangTTrPLhIZ4+sO8iqgwpJQKP0YlLjsVtTHWpBQa3hTa9fwf39Q8UMrvPrt6tTGPIeHjLc4GYfuq95pMbYsa0uGXKMGTsWXRod3N\/SUu5uldvxWiDcCj96U3S3PfRopzgFLKYkGCOGfCRDVecE7+fcaMzMfd+HTEmyuAzAw8p+OlCA5tFCsXTf47BAubgBjfYniqAg9s15pPzfTnQKOF1UJBXFOZS9jIBuhne+sZeO3TllMx+dUuDNilbXQOiALV6lmTweVsZGXXQ9H22hJkL3efa1fxO+bWxOzOOXzuKpTDneyMkztT8\/c7hszSrxfYqcDIcpw3Y\/b55nfZffke124pibU0QFzsih22AkJf\/NoWWekpwODgTLbx+F6izDcqq4TUC9x0ogSYzMyKX7BxtnZO49B+rdaE7pW8s1ctcJWhzaFfj+l38gyu\/gefzbGK\/1yT\/XeN1oktzIQjsnXgd9jn97lOdPLuhwoOkOJhrGhCO\/Tfk6hnH6BJkUcN6jYZVFPiKPcbeSmsFGlnidl9XAl3IfDeOj7gvMZvKEx9k2TStqAVYm5dOMCenUJGdhFDvEJo9YJ\/\/mYQ\/EHnEPRTZuOGfic0A0eYtOp2Pxk77TcPdlki3Jn\/R2TOj2H8PD7vhjZWLIUmu8\/+YjkUwtraM73DejOF0ePKIWFqhEQawKo8K4ra3XgqjKYmXdmxJHrP7F54HQ9SYPtowq9Bw6hiqRDY0j92jz4YC1DlbYZtE0jbW9BtTAbYw9Cx1dRWj4yXGBBCiqysyIridtkCEPQIxqK9At8UEf4f4raPBwnCPmDqXJdcS982Ig4zC9MxGhNLpKCiybX3fnBzErnxhRu1lR3eKRA3PFOJ0ji4c5cykPD\/finWqzGmha59pS4rlnqtQ9WVERzFYY2VLfWtCVtFZIUduN0EF96jLT4QDj\/uef9Z4oR4NfMltTZuK1o+QY0za7iUJw5rym9J\/LnN8vOW1cVWeKPBmx7OpcN7EZaTWD4h\/QGuCmAVrg9V3SveeDLJlENLtmrxZUjephSdzyE5oVmixQNKmafJsGMg9L2FUrTWljs8rN\/a\/IdREcC\/cctpYx1W9NMNFIvlfrnLvD\/Ae+XfsD98+CNYFGw93T0prMHTYc9AWlD7qgYd4DqaaX49XLW2fC77g5btrOv6QFsVdZeFAjjNBDXv2I3vW1GCnzqF8PK\/FpaNLG0YgQSdPUYkiQK0Ke11zYNTyRCfqvCLnj5yclbBeBX1hGVh6wtHJEGD0xcSmAS6wNr8pagy7fBH7qVkfeTrg4FYT+AfcHwVHP3RMPp2Do96VsKh7hHiIIkdVo3HdzqszjuSBUep14eTp\/RA+KLC0bJsRe6Mg0wozIHEYqURcEtNNvaeiijXJHEouj1oHf5GItOfQQvV6VPscPfHNLDv2ibcHYWHhAMYHPcyQmK5MRWkMFE3gLZ8MAh+KoYq8k3d6ozLK0BO\/Iti\/KibiAYsvD9PWiHDmy9sYiMVyLHgdGxCNNHStcecBa4vF40hWaI9pqRdDYI9cV5jK+XEplsDYTMqGWR5a0i+czJP8JrcEe8JJz9JaZBbErY5WqefRQrzdpF3\/gAOItsCtTjkQ2ECIQocLGMXshp89fUnlWknRZxEyEoVstk5eSLVBrrKBku5pNv2oSGU9En6UoWxFvtubxFOhiflGonM4+8pwltrJVnbRSU4HZvbIeeeqQUPDp8bx+ZbnQALCCrt8Q4uMifNpRt4XV8p8tZKvplxgJ0ptFYXHk28Ba5GNklScXKrKuQcyHzSXXSDLyLmif94CcPV0uvV0p22eYBzfnfDk2WtwsGlcZLRmnUdqE0OXzombdYTTD6TRzB76\/b5cTBo2KW9oHOyauYx7WBlY3N1gj1Jh\/ZVN2WPnHwhTJoePWIMdGvU0ByCALPXhy6hJW9Hc6+Qz7KbJq8XZgaFamf1O8LZx78a0CGDqrh+3RkEccoHWSfBVs64Fx4X3DTj5T3j+DzJYDeE4vvMm9KWsbdrXBTlwWxARk2FFDhFp3zva2UkMrCYsxham+QTScJtEtkXVdMWdnLgwhginyoHdV0\/UqJuWrlFEcgziZg0sp27obd8SgVGzSB\/LlejpRduuCbUYuB7mEQVb6eO2bh1edSmPYpv+CQe+XkLg88VuHODyMDYH4ptPVOPjM5fjjf+1JETPa+tpSOQYXeB74FjLlK8PcKvuBL3BJ0TtuSIaaS\/NQ9DyKDru+D293MAfpL9urVtcZ+4okKa6LOumMRYSqPduXOasFbDcLmuj1LifICEU+1lOYgXdYqCtdzK2bwJKxWgpSDyk9t9gaHhwisi5wRoP0SoHDOLMp7mAXY51dj76lKdd80dC5COCJn4BcZcZFDWqv4XI7UyU07eBRvCtxXnqDspEjf+kEuMZbXBkm7llcBqyQH\/44GkDS6XR4dmBc+H5f1YwnYmcuovLoVBDNWsdT2MbI4Ohz8pKmyGELk69a7LiXNqZT7c7IYRFDZCfgJ\/L4mVGwb1qqRMCbrHJ9iXAW063hiIvx5nSTWWBEHW2IyQ0cxbDdBOBE+pFjsLUS+K\/Ud5EFA0REz1EojUTIoqu8sZyjIGVaxuJ30aCQFc4loOh60bI7V3nOit7RbyxR5TqxN+asL6wMlDD8zz8Oxa5iQ4EfP+fVRzVPvox\/wmvK2XwY0J1Ow4yAoOQNXJFth9mh2oA7OfPYZacTnvpAdm4CgSoCmTQqpld6YrL1GiWyoOWt9pdYQv2RAJKd6bqzkuWDuR7UuEA0NtJoh3rOECwQlvq1lUwASPMX34iHvXuBgo9i4eQgKw3G97We3jVLTymxZ\/HWaxlVzQXiq7Tt91m2+zrushax+RI=","iv":"eb8283b635f90b3e1217091fc5c40a0d","s":"25f4eab044b3eeed"}
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