Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"492fa772022d31770de23bec8150a54a","s":"9228dfd5a7a8cd47"}
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