Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"efec3faeb9a815a5462ec4a191f3f2ac","s":"75c0909ffab79c77"}
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