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Missoni avoids brand dilution with secret Target partnership

August 19, 2011

Missoni for Target scarfs

 

By Kayla Hutzler

Mass retailer Target and apparel and accessories brand Missoni have built-up the anticipation surrounding the Sept. 13 Missoni for Target collection debut through a creative Tumblr blog that, at first glance appears, to have no real connection with either brand.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  3. Where are the world’s millionaires moving next?: report
  4. Lamborghini opens first showroom in Tbilisi
  5. Launching Puma collaboration, Balenciaga breaks sportswear mold
  6. Circana becomes TikTok marketing measurement partner
  7. Four Seasons Geneva hires ‘Best Sommelier in Switzerland 2025’
  8. Moncler x Donald Glover hits stores
  9. Flexjet signs on as sponsor of Laver Cup
  10. Hermès hosts scavenger hunt-style experience at NYC’s Pier 36
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