Luxury Daily
World’s leading luxury business publication
Sep. 23, 2019
  1. Carolina Herrera seeks rebellious men with powerful fragrance ad
  2. “Faux omnichannel” shopping still persistent among retailers: BRP
  3. Advertising to black consumers on the decline as their spending power grows
  4. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  5. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  6. Chinese travelers want personalized service, embracing experiential: report
  7. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  8. Beacons will conquer travel marketing in 2015 despite privacy concerns
  9. Omega breaks down 80 years of Olympic timekeeping
  10. Beauty begins retail strategy overhaul, moves toward standalone stores
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Missoni takes on sensory social trend in colorful films

January 2, 2019

Missoni's new ASMR video. Image credit: Missoni

 

By Brielle Jaekel

Italian fashion house Missoni is taking on a unique Internet trend with a film series that associates its inventory with a spine-tingling sensation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Carolina Herrera seeks rebellious men with powerful fragrance ad
  2. “Faux omnichannel” shopping still persistent among retailers: BRP
  3. Advertising to black consumers on the decline as their spending power grows
  4. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  5. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  6. Chinese travelers want personalized service, embracing experiential: report
  7. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  8. Beacons will conquer travel marketing in 2015 despite privacy concerns
  9. Omega breaks down 80 years of Olympic timekeeping
  10. Beauty begins retail strategy overhaul, moves toward standalone stores
VIDEOS
More Videos

MORE IN Apparel and accessories
Rimowa stages first historical retrospective at Sotheby’s
Trussardi puts fashion spin on Fiat Panda
Chanel taking next cruise show to Capri
Fendi enlists rap queen for next collaborative capsule collection
Gucci puts lens on self-expression in eyewear ads
The rise and fall of virtual fashion



RECENT ARTICLES
Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
Facebook launches interactive features for brands
Rolls-Royce hosts art auction on production line

Alibaba adds YouCam AR to engage beauty shoppers
Fortnum & Mason brings sweet treats to shoppers
Rimowa stages first historical retrospective at Sotheby’s