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Aug. 19, 2019
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Apparel and accessories

Miu Miu embodies essence of French summers in film, collection

May 15, 2018

Miu Miu dreams of summer in France with collection; Image credit: Miu Miu.

 

By Brielle Jaekel

Prada’s Miu Miu is bringing summer dreams into reality with a playful campaign that targets consumers when they are looking forward to the warmer months most of all.

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  1. Chinese travelers want personalized service, embracing experiential: report
  2. BMW MMS campaign achieves 30pc conversion rate
  3. Chopard champions French filmmakers for digital film festival
  4. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  5. Should luxury brands stop avoiding ecommerce?
  6. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  7. 5pc of advertising spend dedicated to multicultural audiences: ANA
  8. Beauty begins retail strategy overhaul, moves toward standalone stores
  9. Dior looks to virtual reality experience to showcase quality, craftsmanship
  10. Top 10 mobile marketing trends for 2016
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