Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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","iv":"738a22d64ca5c1e334e605fb42afbcbd","s":"7a540a14c963d586"}
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