Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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","iv":"12013e99b07402bdcaa19fba6074b3c8","s":"edc5bd60d4fe4f13"}
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