Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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","iv":"b565194173b950fc0469d88d101b23c5","s":"5c1aa4ef587e322c"}
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