Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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","iv":"18a9ed4b60b0682a8ebc16f4ec049c9b","s":"1b1060fba059c751"}
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