Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
{"ct":"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","iv":"e51765e62479581f2725cbd3be899672","s":"7348d971d4276723"}
Share your thoughts. Click here