Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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","iv":"fc8ffeb09a5ba0b1becc52669814f021","s":"2197c906e8bd6efd"}
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