Luxury Daily
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March 31, 2020
  1. Fashion sites show slow signs of life after March drop-off
  2. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  3. Four Seasons, Belmond lure homebound consumers with virtual events
  4. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  5. Day's wrap: United Airlines, Oetker Collection, Bloomingdale's, Saks and Kering
  6. Snapshot of a resort: Aspen Snowmass real estate market
  7. United Airlines, Oetker Collection, Bloomingdale's, Saks and Kering
  8. United Airlines, recipient of US federal aid to save jobs, does not see travel snapping back any time soon
  9. UK consumers changing shopping behavior as COVID-19 measures tighten
  10. Nordstrom leadership writes letter explaining store closure extension through April 5
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Advertising

Mobile campaign drives the promotion of Jaguar’s XF model

May 7, 2008

 

By Giselle Tsirulnik

jagWhen Jaguar Cars tapped interactive agency Global Beach for a campaign to promote the XF model, the automaker never even imagined the results that the mobile channel would generate.

Since its launch in November to coincide with the Jaguar XF unveiling at the Los Angeles motor show, the campaign has delivered more than 15 million ad impressions, delivering 85,000-plus unique visitors to the Jaguar XF WAP site.

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  1. Fashion sites show slow signs of life after March drop-off
  2. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  3. Four Seasons, Belmond lure homebound consumers with virtual events
  4. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  5. Day's wrap: United Airlines, Oetker Collection, Bloomingdale's, Saks and Kering
  6. Snapshot of a resort: Aspen Snowmass real estate market
  7. United Airlines, Oetker Collection, Bloomingdale's, Saks and Kering
  8. United Airlines, recipient of US federal aid to save jobs, does not see travel snapping back any time soon
  9. UK consumers changing shopping behavior as COVID-19 measures tighten
  10. Nordstrom leadership writes letter explaining store closure extension through April 5
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