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Commerce

Mobile commerce’s future has arrived, but many retailers are ill-prepared

May 6, 2016

Leading retailers are ahead in mobile; image courtesy of Neiman Marcus Image courtesy of Neiman Marcus

 

By Forrest Cardamenis

NEW YORK – Enhancing customer experience and customer engagement is retailers’ top priority, according to an executive from Boston Retail Partners speaking at the Mcommerce Summit: State of Mobile Commerce 2016 on May 5.

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  1. 2 tips for marketers in the new era of data privacy
  2. Montblanc inspires the art of writing with ‘Haus’ grand opening
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Dior goes for gold with flashy J'adore campaign
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Rolls-Royce reveals third Boat Tail commission
  7. Tag Heuer accepts crypto as payment in US
  8. Day’s wrap: Burberry, Tag Heuer, Mercedes-Benz, Nordstrom and Cosabella
  9. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  10. Dolce & Gabbana taps DJ Khaled for eye-catching collection
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