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Mobile

Saks CMO: Mobile, in-store experience to become more intertwined in 2012

January 27, 2012

 

By Rachel Lamb

NEW YORK – The idea of combining mobile with other channels, most notably in-store, is something that will continually grow and provide new marketing channels for consumers this year, according to a Saks Fifth Avenue executive at the Women's Wear Daily Digital Forum.

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  1. Diane von Furstenberg named Icon in The Time 100
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  4. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  5. Rosewood Hotels evolves ESG approach with new initiative
  6. Rolex Testimonees take center stage at French Open
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  9. Genesis launches ‘And Just Like That…’ content series
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