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Out of home

Mobile keeps out-of-home marketing relevant: Eye exec

January 18, 2013

 

By Tricia Carr

NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.

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  1. TikTok reshaping luxury buying behavior, new research finds
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  5. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
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