Out of home
January 18, 2013
By Tricia Carr
NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.
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","iv":"fdfae95842224fd4ce1fcee983d6ffa3","s":"6aa6b0c6446bf750"}
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