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Mobile Marketer Daily, July 31, 2008 – Dolce & Gabbana mobile campaign gets 10 percent click-through

July 31, 2008


dgcampaignLeading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.

The mobile campaign demonstrates that brands that have relied upon traditional forms of media are now benefiting from the targeting and high response rates mobile offers. The D&G campaign promotes the brand's teen-focused fashion catalog, while increasing awareness during the Men's Fashion Show in Milan, Italy in June.

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