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April 11, 2026
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Mobile

Mobile phones most personal way to reach consumers: Havas Media exec

April 30, 2015

Luxury brands are increasingly using mobile marketing to engage consumers Luxury brands are increasingly using mobile marketing to engage consumers

 

By Nancy Buckley

NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. De Beers supports Desert Diamonds with bridal addition
  10. Subscribe now: $12 for 12 weeks
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