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Mobile

Mobile phones most personal way to reach consumers: Havas Media exec

April 30, 2015

Luxury brands are increasingly using mobile marketing to engage consumers Luxury brands are increasingly using mobile marketing to engage consumers

 

By Nancy Buckley

NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.

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