Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"49c27aca7ef1967409a0b86f8c49feac","s":"69a3a7d4a802b419"}
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