Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"a11ec6829b8fe1129bc3c9c2c76921e1","s":"530b34c3a10fe0ab"}
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