Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"59e79ac50683a57f5d0c873cf9ebf4ad","s":"907f4cf968637b5e"}
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