Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"d1f572f46b133c810a8b4e4c1f322b27","s":"b4cc5fcc7a93fe84"}
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