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Mobile

Mobile phones most personal way to reach consumers: Havas Media exec

April 30, 2015

Luxury brands are increasingly using mobile marketing to engage consumers Luxury brands are increasingly using mobile marketing to engage consumers

 

By Nancy Buckley

NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. The hidden cost of retail bankruptcy for luxury consumers and brands
  8. Marriott’s Luxury Group signs on as partner of US SailGP Team
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Saks Global files for Chapter 11 bankruptcy protection
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