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Mobile

Mobile phones most personal way to reach consumers: Havas Media exec

April 30, 2015

Luxury brands are increasingly using mobile marketing to engage consumers Luxury brands are increasingly using mobile marketing to engage consumers

 

By Nancy Buckley

NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Dior builds five-story statement flagship in Beijing
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Luxury Women to Watch 2017
  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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