Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
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","iv":"42d2f5eea523ff1a94131efcaac841b0","s":"b854301de667c49b"}
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