Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
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","iv":"958b17700f5ffb504c045d46ec6ca3c5","s":"1810236ca620c7f6"}
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