Internet
November 5, 2012
By Tricia Carr
Spirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their friends earned more than 1 million impressions and 70,000 YouTube views.
{"ct":"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","iv":"d1976a77120a93083862cbe3815f4f8d","s":"574555372838e11b"}
Share your thoughts. Click here