Apparel and accessories
December 18, 2023
Titled “Beyond Performance,” the ad effort arrives as the first-ever Moncler Grenoble flagship opens in St. Moritz this month. Image credit: Moncler
By Amirah Keaton
Italian fashion company Moncler is moving beyond the pursuit of technical excellence.
{"ct":"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","iv":"d4356c915ccdee5d21480de7a0b5d936","s":"30127e4db5767f7a"}
Share your thoughts. Click here