Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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","iv":"b1820464eb99ba55727e643d474255dd","s":"7d1b1a4c6a2dc0b8"}
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