Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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","iv":"1315f1a52cec0815f804f612438c5e0d","s":"c3d208b2c12a41e3"}
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