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Montblanc uses new microsite to open timepiece ecommerce to US consumers

November 15, 2011

 

By Kayla Hutzler

Montblanc is emphasizing its timepieces, rather than its iconic writing instruments, with a new ecommerce site and a microsite dedicated to the 190th anniversary of its Chronograph watch to celebrate the first time that U.S. consumers can buy watches from the brand.

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  1. Luxury hotels can leverage social clout to attract young affluents
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  3. Lancôme rides with empowering fragrance effort
  4. Day's wrap: Gucci, Guerlain, Selfridges, Anya Hindmarch and McLaren
  5. Gucci commits to carbon neutrality across supply chain
  6. Luxury brand endorsements in popular song lyrics may influence purchases
  7. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
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  9. McLaren moves North American head office amid market growth
  10. Lanvin extends New York presence downtown with SoHo store
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